El Paso stands out as a premier location for businesses due to its strategic position on the U.S.-Mexico border. Situated directly across from Ciudad Juárez, a metropolis of over 1.5 million residents, El Paso benefits from a steady flow of international commerce. With an average of 53,000 border crossings daily, the city experiences a continuous infusion of economic activity, making it an ideal setting for new developments. Whether opening a retail business, entertainment venue, or hospitality establishment, investors can capitalize on both local and cross-border consumer demand. Additionally, the city's well-planned infrastructure ensures that most available development sites are within proximity to I-10, maximizing accessibility and visibility.
Several major metropolitan areas, including Phoenix, Albuquerque, Tucson, Ciudad Juárez, and Chihuahua, are within a short drive of El Paso, reinforcing its role as a key regional business center. With consistent population and commercial growth, the city is projected to generate nearly $1 billion in additional retail sales revenue over the next decade, particularly in the hospitality and entertainment industries. Entrepreneurs and investors will find ample opportunity to establish and expand their ventures in a market poised for continuous economic expansion.
890K+ El Paso Population
53K+ Daily Border Crossings
$12.5B+ In Retail Sales
A Destination Worth the Investment El Paso presents an attractive mix of affordability and quality experiences for visitors and business travelers. While its travel costs may be higher than in some Texas cities, the added value stems from unique factors:
Cost comparison for a week-long trip for two people:
El Paso’s slightly higher travel cost reflects the city’s unique cultural, economic, and entertainment advantages, making it an attractive choice for both tourists and business professionals.
Recognizing El Paso’s Achievements El Paso has earned national recognition across various categories, showcasing its appeal as a business and lifestyle hub. Some notable achievements include:
| Milestones of Excellence | The Proof Is in the Rankings + The Source |
|---|---|
| #2 Best Holiday Market (2024) | USA TODAY’s 10Best Readers’ Choice Awards recognized El Paso for hosting one of the nation’s top holiday markets, attracting thousands of visitors. (Source) |
| #5 Best Arts District (2025) | El Paso’s Downtown Arts District is ranked among the best in the country, reflecting its cultural and artistic vibrancy. (Source) |
| #4 Digital Cities Award (2023) | The city is recognized for technological innovation and digital advancements in governance. (Source) |
| #4 Most Affordable Cities (2024) | El Paso remains one of the most cost-effective places to live and conduct business. (Source) |
| 6th Consecutive Year Excellence in Libraries Award (2024) |
The city's library system continues to be a model of excellence in education and public service. (Source) |
| Distinguished Budget Presentation Award (2024) | The Office of Management & Budget has been acknowledged for its fiscal responsibility and transparency. (Source) |
| #11 Safest City in the U.S. & #1 in Texas (2025) | San Elizario, a part of El Paso County, ranks among the safest places in the nation. (#11 Source and #1 Source) |
| Most Affordable Retirement Destination | El Paso is recognized as the most budget-friendly city in Texas for retirees. (Source) |
For a more extensive list of award-winning highlights, visit VisitElPaso.com’s Rankings.
El Paso’s tourism industry fuels local businesses, supports countless jobs, and boosts the economy across multiple sectors. Signature events alone generated over $4 million in 2023-2024, proving that travel and entertainment are powerful economic drivers. Whether you're a business owner, event organizer, or traveler, experience our City!
Learn More on Key Contributors
Economic & International
